Excerpt from: An essay by Keith Yamashita
1. Keep good company
2. Notice the ordinary
3. Preserve the ephemeral
4. Design not for the elite but for the masses
5. Explain it to a child
6. Get lost in the content
7. Get to the heart of the matter
8. Never tolerate “O.K. anything.”
9. Remember your responsibility as a storyteller
10. Zoom out
12. Prototype it
14. Make design your life… and life, your design.
15. Leave something behind.
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